Social Media Communications Consultant for the Colorado Avalanche Information Center

Social Media Communications Consultant for the Colorado Avalanche Information Center

  • Performed comprehensive social media audit and analysis of current social media communication activities
  • Designed and distributed to gather information from Colorado backcountry users about social media consumption habits
  • Created a customized social media communications strategy, identifying strategic challenges and solutions, crisis communication, demographic breakdown, general best practices, content strategy, tactics, messaging, brand voice, reporting metrics, etc.
  • Designed customized training guide and play book
  • Hosted several social media strategy implementation workshops for forecasting staff and non-profit staff
CAIC social media training workshop

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