Social Media Communications Consultant for the Colorado Avalanche Information Center
Social Media Communications Consultant for the Colorado Avalanche Information Center
Performed comprehensive social media audit and analysis of current social media communication activities
Designed and distributed to gather information from Colorado backcountry users about social media consumption habits
Created a customized social media communications strategy, identifying strategic challenges and solutions, crisis communication, demographic breakdown, general best practices, content strategy, tactics, messaging, brand voice, reporting metrics, etc.
Designed customized training guide and play book
Hosted several social media strategy implementation workshops for forecasting staff and non-profit staff